Our vision is a world where insurance is personal, inclusive and a force for good. So, we help people carry on with their lives, giving them peace of mind now and in the future. Because that’s how we believe our business will thrive in the changing world ahead.
Our strategic objectives aim to ensure that we build technological and organisational capability to continue providing products which meet our customers’ changing needs and are available through multiple channels, to continue providing outstanding customer service and value for money, to create value for our investors, to support our communities and to protect the environment.
When we started back in the 80s, getting insurance was a long, complicated business. You had to go through a broker, and it was all a bit of a pain. So, we decided it should be easier, by offering insurance over the phone. That’s how we started the direct insurance revolution- and with strong values, distinctive brands, and great people, we’re still leading the way today. Now we’re home to some the nation’s best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG. Our vision is a world where insurance is personal, inclusive and a force for good. We help people carry on with their lives, giving them peace of mind now and in the future. We do that by providing amazing, evolving products and services that are just what people need. And amazing, evolving careers for people like you!